ANSWERS

Which AI assistants should my brand optimize for?

Optimize for the assistants customers turn to: Claude, ChatGPT, and Gemini. These three are the major consumer AI assistants for recommendations and research, not niche tools. ye5's GEO Brand audit measures your brand across exactly this set. Other assistants exist — Perplexity, Copilot, Meta AI — and may matter for your category, but Claude, ChatGPT, and Gemini are the baseline to check first.

Why does ye5 measure these three assistants?

Claude, ChatGPT, and Gemini are the consumer AI assistants customers turn to for recommendations, comparisons, and research. Each comes from a different maker: Anthropic, OpenAI, and Google. Each has its own distribution channel, so customer traffic splits across the three instead of pooling in one. GEO treats that split as the measurement problem. A brand can look strong in one assistant and invisible in another. A single spot-check misses that gap.

Assistant	Maker	Where customers reach it
Claude	Anthropic	Web, desktop app, and API-powered products
ChatGPT	OpenAI	Web, mobile app, and API-powered products
Gemini	Google	Search, Workspace, and Android

What about Perplexity, Copilot, or Meta AI?

Other assistants exist, and some matter more for specific categories. Perplexity draws a research-heavy audience with its own citation mechanics (see: How do I get cited by Perplexity?). Copilot sits inside Microsoft's productivity tools. ye5's measured scope stays at Claude, ChatGPT, and Gemini. That is the run set a blind, repeated, scored audit can hold constant across brands. Adding assistants without that same rigor turns measurement into guesswork.

How does ye5's GEO Brand audit measure across the three?

ye5's GEO Brand audit runs the same customer questions across Claude, ChatGPT, and Gemini. It scores what comes back.

—Blind sessions — an unaffiliated third party asks the questions, not you.
—Customer phrasing — the questions your market asks, not insider vocabulary.
—Repeated runs — one answer per model is an anecdote, not a pattern.
—Consistent scoring — the same markers applied across each engine.

FAQ

Is Google AI Overviews the same as asking Gemini a question?

No. AI Overviews is a feature inside Google Search; Gemini is Google's standalone assistant. GEO Brand measures Gemini as a conversational assistant. Visibility inside AI Overviews is a separate, site-readiness question (see: How do I show up in Google AI Overviews?).

Should I also track Perplexity, Copilot, or Meta AI?

Not as part of the baseline. GEO Brand's scored run set is Claude, ChatGPT, and Gemini. If your customers lean on Perplexity for research, that is worth tracking on its own terms.

Will the measured set change as new assistants launch?

It can. New consumer AI assistants launch on their own schedules. ye5 adds an assistant to the run set when it becomes a place customers go for recommendations. Launch day alone doesn't qualify.