METHODOLOGY
Methodology
GEO Brand uses a proprietary approach grounded in Google's E-E-A-T framework—Experience, Expertise, Authoritativeness, and Trustworthiness—with section scores summarized on a 0–10 scale. Your purchased deliverables contain the substantive findings and recommendations.
Analysis is produced across comparable runs on major frontier models—including Anthropic (Claude), OpenAI (ChatGPT), and Google (Gemini)—so results are less dependent on any single assistant.
Model perception
How accurately each AI model describes your brand compared to your competitors.
Competitive query ranking
Summarizes relative visibility when models draft recommendation lists for your category search queries.
GEO readiness
How well your website is set up for AI to find, read, and reuse.
Content gap matrix
Which topics your competitors cover that your site doesn't — and how completely you cover the ones that matter.
GEO and AEO KPIs
GEO Brand and GEO Web establish your baseline across the signals that drive AI visibility. These KPIs define what to measure as you implement recommendations over time.
After your audit, these are the numbers worth watching: how often AI mentions and recommends your brand, whether the three major models agree about who you are, and how often your pages get used as the direct answer to a question. Each is measurable, and each one improves as you implement the report's recommendations.
Full definitions for each KPI are available in Key Terms.
Longitudinal tracking and benchmarking tools are on the Yes AI roadmap.