ANSWERS

AI describes my company wrong — how do I fix it?

You can't edit the model, and you don't control most of the pages it reads. What you control is what you publish. The fix is publishing dominance. Put the correct information out: brand-aligned, machine-readable, and published across multiple surfaces, until the correct record outweighs the stale one. ye5's GEO Brand audit surfaces the wrong claims first, so you know what to out-publish.

Why you can't fix it at the source

The wrong fact usually lives on pages you don't control — old press, a stale directory, a forum thread, someone's roundup. You can ask for corrections; sometimes it works. But a fix that depends on other people editing their pages isn't reliable, and most sites have no reason to answer you.

What you control: the record you publish

Models weight clear, recent, consistent, structured statements. Your lever is publishing the correct information with three properties, everywhere you speak:

—Brand-aligned — the same facts, figures, and phrasing on every surface. Aligned surfaces reinforce each other; mismatched facts undercut them all.
—Machine-readable — declarative sentences, structured pages, schema that matches the visible text. Correct information that machines can't extract doesn't get used.
—Published across multiple surfaces — your site, your organization schema, your FAQ, your profiles and listings, the platforms models read. Many aligned surfaces outweigh one stale third-party page.

Ambiguity compounds the problem. If your name is shared by another company, entity clarity decides which one the model describes . Winning that association takes the same discipline: consistent facts, on many surfaces.

Measure, publish, re-measure

—Measure. ye5's GEO Brand audit runs the blind protocol (see: How do I find out what AI says about my brand?) — customer questions, repeated runs, scored across Claude, ChatGPT, and Gemini. What you see in your own account isn't what customers see.
—Publish. GEO Content builds the aligned, machine-readable material; GEO Presence maps which surfaces matter — YouTube, reviews, and communities.
—Re-measure. Run the same blind protocol again and watch the wrong claims decay.

FAQ

What if the wrong fact is on Wikipedia?

Wikipedia has its own correction processes — talk pages, citations to reliable sources — and edits you make about yourself draw scrutiny. The publishing lever still applies: models weigh many surfaces, and yours are the ones you control.

Is a wrong answer defamation?

That is a question for an attorney. The publishing lever is yours either way. If you need dated evidence of what models said, the audit's transcript evidence provides it.