Can't I use incognito mode?
Incognito hides history from you, not from the platform. Logged-in personalization persists, and logged-out sessions still carry location and phrasing. Blind means a different party asking — not a private window.
ANSWERS
How do I find out what AI says about my brand?
You can't find out by asking the assistants yourself — that measurement is broken before it starts. Claude, ChatGPT, and Gemini personalize responses: your account memory, your chat history, and your insider phrasing shape what they tell you, so you never see what a customer sees. The valid method is blind measurement: customer questions, clean sessions, repeated runs, consistent scoring. That is ye5's GEO Brand audit.
Why you can't ask for yourself
Assistants answer the account that asks. Three things skew what you see:
- —Personalization. Claude, ChatGPT, and Gemini adapt to account memory, custom instructions, and past conversations. Your session carries months of you; a customer's session carries none of it.
- —Phrasing. You ask with insider vocabulary — your category label, your product names. Customers ask in their own words, and the answers differ.
- —Sampling. Models are probabilistic. The answer you screenshot is one draw, not the pattern.
What a valid measurement requires
- —Clean sessions — no account history, no memory, no personalization pointing back at you.
- —Customer phrasing — the questions your market asks, not the ones you would ask.
- —Repeated runs per question — one answer is an anecdote.
- —Identical scoring across models — the engines become comparable.
- —The same protocol run on your competitors — without it the numbers mean nothing.
How the audit does it
ye5's GEO Brand audit runs that protocol as a product :
- —ye5 asks as the unaffiliated third party — no account tied to you — across Claude, ChatGPT, and Gemini.
- —Responses are scored against 22+ markers mapped to E-E-A-T: category, founding, differentiators, trust signals.
- —Scores are benchmarked against two competitors on the same protocol.
- —You get the transcript evidence .
FAQ
How often should I re-measure?
Re-measure quarterly, or after any launch, rebrand, or press cycle. Models refresh on their own schedules.