ANSWERS
Can I do GEO myself or do I need an agency?
You can do parts of GEO yourself: llms.txt, robots.txt directives, and schema markup are safe to handle in-house. What you cannot do yourself is measure whether it worked — that takes blind, multi-run testing across Claude, ChatGPT, and Gemini. ye5's audits show which pieces to DIY, and ye5 offers many marketing agency services — strategy, content, monitoring, complete solutions, one-time or ongoing — meeting you where you are, with no one-size-fits-all program.
Which parts of GEO are DIY, and which need measurement?
GEO splits into two kinds of work: publishing changes you control, and measurement you cannot run alone. Publishing changes are DIY-safe — they cost time, not expertise. Measurement requires a blind, repeated protocol across Claude, ChatGPT, and Gemini, run from clean sessions with no account history attached. That protocol is the product behind ye5's GEO Brand and GEO Web audits.
What can you safely do yourself?
- —Publish an llms.txt file — a one-hour edit that cannot hurt your site.
- —Set robots.txt directives for AI crawlers — a text-file change, not a specialist task.
- —Keep product facts and pricing consistent across the pages you control — contradictions confuse models more than gaps do.
Why doesn't DIY tell you if it worked?
Confirming a DIY change worked is a different task than making it. Checking it from your own account will not show you what a customer sees — account memory and insider phrasing get in the way (see: How do I find out what AI says about my brand?). Valid confirmation is blind, from clean sessions, repeated across runs. DIY publishing does not include that step.
Do you need an agency, or a diagnosis?
Diagnosis first. Before you hire anyone, find out what's blocking your visibility. ye5's GEO Brand and GEO Web audits score model perception, query visibility, site readiness, and content gaps. They return a prioritized fix list. Many of the fixes on that list are the DIY tasks above. Some need more than a file edit: full-site, template-level changes that a single page tweak cannot fix.
ye5 offers many marketing agency services: it began as an AI search diagnostic and has grown into a full solution provider. You don't need to hire anyone else to act on the list. Beyond the audits, ye5 sells the work: GEO Presence maps where AI learns about your brand and what to publish there; GEO Content turns one idea into a package of pages, posts, and scripts. Ongoing support is the other half of the ladder: Brand Monitor and Web Monitor return repeated reports on a schedule, Content Creator delivers a package every week, and Custom AI Solutions build the rest for you. ye5 meets you where you are: buy one report, add ongoing support, or hand over the work — no one-size-fits-all program. Agencies that want to resell ye5's work under their own brand can do it through ye5's agency and white-label program.
FAQ
What's the difference between what ye5 sells and what an agency sells?
ye5 sells many of the same services an agency sells — strategy, content once or every week, monitoring, and complete custom solutions. The difference is the order: ye5 sells the diagnosis first, then the work at whatever level you want. Agencies often sell ongoing work before measuring what's broken. With ye5 you measure first, then choose your own level of support.
Can I skip the audit and only do the DIY items?
You can, but you won't know whether they changed what Claude, ChatGPT, and Gemini say about you. Fixes and measurement are separate steps. Skipping measurement means guessing.
Should I hire an agency before or after an audit?
After. The prioritized fix list can be handled in-house, handed to ye5, or given to another provider — either way, whoever does the work starts from findings instead of guessing.