ANSWERS

How do I fix outdated facts AI states about my company?

Update the authoritative company pages and profiles you own, correct stale cited sources where you can, then retest the same questions. Outdated facts are an accuracy problem caused by timing or stale sources still being cited. Retrieval can use your updates without retraining, and timing varies. ye5's GEO Brand audit finds which outdated claims are still surfacing.

Outdated facts are an accuracy problem caused by timing or stale sources.

A wrong fact was never true. An outdated fact was true when a model absorbed it, then drifted false after something changed on your end. That distinction matters because outdated facts trace to a single event: a repricing, a hire or departure, a product sunset. The claim persists for two reasons: timing, and stale sources that are still cited. Timing is covered in full on a separate page (see: How long does GEO take to show results?). Here the work is narrower. Fix the sources you control, correct the stale cited sources where that is possible, then retest the same questions.

Update your authoritative pages, then correct the stale sources being cited.

Publishing the correct fact where you control the page is the general fix for a wrong claim (see: AI describes my company wrong — how do I fix it?). Make sure the information you publish is brand aligned, machine readable and published across multiple surfaces. Your updated pages can be used by retrieval without any retraining, and how long that takes varies. A stale profile, directory entry, or article still being cited holds the old detail, so ask its owner to correct it where that is possible.

Common outdated facts brands need to fix

These categories turn up often in stale AI answers. Each traces back to a real change your company made, not a mistake the model invented.

—Pricing that changed after a plan redesign.
—Leadership named in bios or press who no longer holds the role.
—A product or service that was discontinued or renamed.
—An old address, phone number, or service area.
—A certification, award, or partnership that expired.

How to find which outdated facts AI still states

ye5's GEO Brand audit checks what Claude, ChatGPT, and Gemini currently say against your current facts, and flags the mismatches. Freshness signals on the pages you publish affect how retrieval treats your corrections (see: Does content freshness matter to AI models?). After you publish the corrections, retest the same questions so you can see what changed and where a mismatch still sits.

FAQ

How fast does a website update show up in AI answers?

There is no fixed schedule. Systems that retrieve live pages can use your updated page without any retraining, and how quickly that happens varies by system and question. Retesting the same questions after you publish is how you tell whether the answer moved.

What if AI cites an outdated source I don't control?

Update the authoritative pages and profiles you do own first, so the current fact is published and machine readable in several places. Then ask the source to correct the stale detail where that is possible, and retest the same questions to see what changed.