ANSWERS
What is an AI visibility audit and what does it include?
An AI visibility audit measures how AI systems perceive, read, and cite your brand: what Claude, ChatGPT, and Gemini say about you, whether your site's structure lets machines extract facts, and whether crawlers can reach your pages. ye5 sells two audits: GEO Brand tests perception with blind customer questions; GEO Web tests site readiness full-site, at the template level.
What does an AI visibility audit measure?
An AI visibility audit checks two things a standard marketing audit skips: model perception and site readiness. Model perception is what Claude, ChatGPT, and Gemini already say about your brand, unprompted by your own account history. Site readiness is whether your pages state facts a machine can extract and cite. It also covers whether crawlers can reach the content.
- —Model perception — what the models already say about you, and how close it is to the truth.
- —Site readiness — whether your pages are structured for machines to read, extract, and cite, and whether crawlers can reach them.
What's inside ye5's GEO Brand audit?
ye5's GEO Brand audit measures model perception with a blind protocol. An unaffiliated third party asks customer questions across Claude, ChatGPT, and Gemini, from clean sessions with no account history (see: How do I find out what AI says about my brand?). Each question runs multiple times, and each response is scored against a fixed rubric.
- —Scored against 22+ markers mapped to E-E-A-T: category, founding, differentiators, trust signals.
- —Benchmarked against two competitors, run through the same protocol.
- —Delivered as transcript evidence plus a prioritized fix list.
What's inside ye5's GEO Web audit?
ye5's GEO Web audit runs a full-site, template-level review of site readiness, not a page-by-page pass. The audit checks how your site's page templates are built. It then reports which patterns are keeping AI systems from reading and citing what's on them.
- —Machine-access checks: what automated readers can and cannot reach on your site.
- —Pattern-level fixes that scale: one template fix propagates across the pages built from it.
- —Identifies the page templates suppressing your visibility, template by template.
Which audit do you need first?
You can't diagnose this from inside your own logged-in account. The account that's asking isn't the customer who matters. If you don't know whether the problem is what the models believe or what your pages let them extract, start broad (see: Why doesn't ChatGPT mention my business?). GEO Brand's protocol covers model perception, query visibility, site readiness, and content gaps in one pass. GEO Web goes deeper on site readiness alone, once that's the confirmed cause.
FAQ
Do I need both audits, or only one?
Both. They measure different things. GEO Brand measures what Claude, ChatGPT, and Gemini say about your brand. GEO Web measures whether your site is built for AI systems to read and cite — and almost no websites have been optimized for that yet. Run both; the fixes come from different places.
Does the audit tell you which pages to fix?
Yes, in different forms. GEO Brand's fix list is prioritized and built from the transcript evidence. GEO Web's fixes are pattern-level: templates to change, not individual pages to patch one by one.
What do you receive when the audit finishes?
A written report, not a dashboard login. GEO Brand's report includes the transcript evidence and the fix list; GEO Web's includes the template findings and the machine-access results. Both are yours to keep, with no subscription attached.