ANSWERS
Questions customers ask about AI search, answered.
One question per page, answered in the first paragraph. How ChatGPT, Claude, and Gemini decide what to recommend, what to fix first, and what it costs to find out where you stand.
Getting started
- How do I find out what AI says about my brand?
- Why doesn't ChatGPT mention my business?
- How do I get my business recommended by ChatGPT?
- How do I show up in Google AI Overviews?
- How do I get cited by Perplexity?
- What is an AI visibility audit and what does it include?
- How much does an AI visibility audit cost?
- Is GEO worth it for a small business?
- AI describes my company wrong — how do I fix it?
- How do I measure my brand's AI visibility?
- GEO vs SEO: do I need both?
- My SEO is strong — why is my AI visibility bad?
- Can I do GEO myself or do I need an agency?
- How long does GEO take to show results?
- How often should I audit AI visibility?
- What does an AI visibility strategy include?
- Which AI assistants should my brand optimize for?
- How do competitors show up in AI answers when I don't?
- Does AI search drive revenue?
- How much of my traffic already comes from AI?
- How do I check which AI bots visit my site?
- Should I block AI crawlers from my site?
- How do I prepare my site for AI shopping agents?
- What should a local business do about AI search?
- Do AI assistants recommend brands differently than Google ranks them?
- What's the first thing to fix for AI visibility?
- How do enterprises manage AI visibility across many brands?
- How should agencies add GEO to client services?
- How do I fix outdated facts AI states about my company?
- What is an AI hallucination and how do brands reduce them?
How it works
- What is AI-optimized content and how is it different from SEO content?
- Does blocking AI training bots hurt my visibility in AI search?
- How do I make my website readable to AI crawlers?
- Do AI crawlers execute JavaScript?
- What is llms.txt and does my site need one?
- What should go in robots.txt for AI crawlers?
- What is Google-Extended and should I allow it?
- What is GPTBot and what does it do with my content?
- What is ClaudeBot?
- OAI-SearchBot vs GPTBot vs ChatGPT-User: what's the difference?
- How often do AI crawlers visit a typical site?
- Does schema markup help AI visibility?
- Which schema types matter most for AI?
- Does FAQ schema still matter?
- How do I write an FAQ page AI will quote?
- What makes content citable to an AI model?
- What is entity clarity and how do I improve it?
- How do I get my brand into a knowledge graph?
- Does E-E-A-T matter for AI answers?
- Do named authors matter for AI visibility?
- Do external citations on my pages matter to AI?
- Does content freshness matter to AI models?
- What blocks AI crawlers most often?
- How does my sitemap affect AI discovery?
- Does URL structure matter for AI crawlers?
- Do headings matter to AI models?
- Do lists and tables help AI extract my content?
- How long should an answer be for AI extraction?
- What are customer questions and why does coverage matter?
- How do I find the questions my customers ask AI?
- How do I structure a page that answers one question?
- Do meta descriptions matter for AI?
- Does Open Graph data affect AI answers?
- How do breadcrumbs and navigation affect AI parsing?
- What is semantic HTML and do AI systems use it?
- Does Wikipedia matter for AI visibility?
- Does press coverage change AI answers about my brand?
- What off-site signals shape AI perception of a brand?